Heather Hucks serves as Vice President of Consumer Connections for Coca-Cola Consolidated.
In her role, Heather oversees Coca-Cola Consolidated’s major prestige properties, digital media,
and brand marketing throughout the bottler’s 14 state territory. Within the sponsorship
division, Heather’s team manages close to 70 prestige sponsorship properties including Pro
Sports, Colleges & Universities, Amusement and Entertainment.
Heather began her career with Moroch and Associates, an advertising agency, where she
managed the McDonalds account for the Southeast franchise territories. She joined Coca-Cola
Consolidated in 2001 and has lead multiple functions within Marketing including Experiential,
Marketing Analysis, Project Management, Communications and Asset Management. In her
current role, Heather creates and stewards long term marketing strategies with key partners
that connect consumers to the best brands in the world. She negotiates Consolidated’s largest
prestige contracts and is passionate about building connections with the next generation of
Coca-Cola consumers.
Heather studied Human Services at Elon University and studied for her Masters in
Communication Studies at the University of NC Charlotte. She is chair and co-founder of Bee
Mighty, a non profit organization that helps families who have babies in the NICU. Heather has
been a trustee of Speedway Children’s Charity for 15 years and serves as a board member for
Corvian Community School. Heather often volunteers at the Ronald McDonald House of
Charlotte.
Heather was born and raised in North Carolina where she lives with her husband, Darrin, and
their son, Tucker (12) and daughter, Molly (7). She loves Carolina Panthers football, Tarheel
basketball, cooking, traveling and writing.